The Client Who Went From $157 to $3.58
Every customer cost $157. Scaling meant bleeding money.
A client of mine was acquiring customers at $157 each. The ads were eating the profit; every attempt to scale meant losing money faster. The usual fixes. new creative, cheaper agencies, more budget. changed nothing, because they all plugged into the same broken system.
Same budget. Same offer. $3.58 per customer.
We rebuilt the funnel around one principle: find the transformation the customer is really buying, and sell that. Positioning, offer, message. fixed at every stage. Cost per customer dropped from $157 to $3.58. A 40x improvement, in six weeks.